Marketing Analytics & Data-Driven:
measure ROI and optimize with data
Discover marketing analytics: master Google Analytics, dashboards, ROI metrics and make data-driven decisions to optimize campaigns, reduce CAC and maximize marketing performance.
Compare personalized proposals from the best providers and find the ideal course for your team.
What is Marketing Analytics and why it's essential
It includes Google Analytics, web analytics, ROI metrics, attribution models, A/B testing and reporting to maximize marketing effectiveness and investment return.
Professionals with marketing analytics skills reduce budget waste, increase conversion rates and demonstrate concrete marketing value to the company.
Who Marketing Analytics is for
• Marketing Managers and Digital Marketers who want to measure ROI, optimize campaigns and make data-driven decisions
• Growth Hackers and Performance Marketers who need to analyze funnels, A/B tests and maximize conversion rates
• CMOs and Marketing Directors who want to demonstrate marketing value with dashboards and executive reporting
• Marketing Teams who need to master Google Analytics, metrics and attribution to optimize budget
Concrete benefits of Marketing Analytics
Measurable ROI and optimized budget
Measure precise ROI of each campaign, identify top performing channels and optimize budget allocation to maximize results.
Data-driven decisions and superior performance
Eliminate gut-based decisions, make data-driven choices and increase conversion rate with continuous testing.
Credibility and demonstrated marketing value
Demonstrate concrete marketing value with executive dashboards, clear reporting and business impact metrics.
Available formats for Marketing Analytics courses
Choose the most suitable format: in-person for workshops on dashboards and advanced analytics, online for flexibility and Google Analytics access, blended for online theory and practical data analysis.
In-Person Courses
- Intensive workshops with real dashboard analysis, metrics and reporting on business data
- Practical sessions on Google Analytics, attribution models and conversion funnel analysis
- Building custom dashboards and executive reporting for your business
- Ideal for teams wanting to set up analytics and shared data-driven culture
Online Courses
- Total flexibility: access Google Analytics, dashboard templates and tools whenever you want
- Modules on Google Analytics, web analytics, ROI metrics, A/B testing and marketing automation
- Practical exercises: configure Analytics, build reports and analyze campaign performance
- Perfect for marketers who want to master analytics tools at their own pace
Blended Courses
- Online theory (metrics, KPIs, tools) + practical in-person workshops on real data
- In-class sessions for dashboard analysis, data interpretation and campaign optimization
- Personalized mentoring to implement analytics framework in your organization
- Combines flexible learning and collaborative analysis of real marketing data
Frequently asked questions about Marketing Analytics courses
What is marketing analytics?
Marketing analytics is the discipline that measures and optimizes marketing performance through data, metrics and dashboards. It includes Google Analytics, ROI metrics, attribution, A/B testing and reporting to make data-driven decisions and maximize results.
Who is a marketing analytics course for?
It's for marketing managers, digital marketers, growth hackers, CMOs and marketing teams who want to measure ROI, optimize campaigns with data and demonstrate concrete marketing value to the company.
What skills do you acquire with a marketing analytics course?
You acquire skills in Google Analytics, marketing metrics (CAC, LTV, ROI), web analytics, attribution models, A/B testing, dashboards and reporting, data visualization and data interpretation to optimize strategies.
Do you need technical knowledge for a marketing analytics course?
It depends on the course. There are basic paths starting from scratch (Google Analytics intro, fundamental metrics) and advanced for those already using analytics (complex attribution models, predictive analysis). With Tableda you receive tailored proposals.
How do I choose the right marketing analytics course?
With Tableda you receive 3 personalized proposals from certified providers specialized in marketing analytics training. Compare tools taught (Google Analytics, dashboards), technical level and practical cases to choose the ideal solution.