Brand Positioning & Storytelling:
build distinctive brand identity
Discover brand positioning and storytelling: define unique brand identity, competitive positioning and tell stories that engage, differentiate and convert your target audience.
Compare personalized proposals from the best providers and find the ideal course for your team.
What is Brand Positioning and why it's strategic
It includes brand identity, storytelling, value proposition, brand archetypes and strategic narrative to create emotional connection and brand loyalty.
Professionals with brand positioning skills build memorable brands, increase premium pricing and create sustainable competitive advantage.
Who Brand Positioning is for
• Brand Managers and Marketing Directors who want to define distinctive brand identity and competitive positioning
• Entrepreneurs and Founders who need to build brand from scratch or reposition existing brand
• Marketing Managers and Content Creators who want to master storytelling and strategic brand narrative
• Marketing and Communication Teams who need to align messages, values and brand identity consistently
Concrete benefits of Brand Positioning
Differentiation and recognition
Create unique and recognizable brand identity that distinguishes you from competitors and sticks in customers' minds.
Emotional connection and loyalty
Build emotional bond with audience through authentic storytelling that creates brand loyalty and spontaneous advocacy.
Premium pricing and perceived value
Increase brand's perceived value, justify premium pricing and reduce price sensitivity with strong positioning.
Available formats for Brand Positioning courses
Choose the most suitable format: in-person for creative workshops and brand strategy, online for flexibility and branding frameworks, blended for online theory and strategic classroom sessions.
In-Person Courses
- Strategic workshops to define brand identity, values, archetypes and competitive positioning
- Creative storytelling sessions, brand narrative and key message building
- Analysis of iconic brand case studies, winning positioning strategies and best practices
- Ideal for teams wanting to co-create brand identity and strategic alignment
Online Courses
- Total flexibility: access branding frameworks, templates and resources whenever you want
- Modules on brand identity, storytelling, archetypes, value proposition and brand strategy
- Practical exercises: define brand identity, write brand story and positioning statement
- Perfect for marketers and entrepreneurs who want to build brand at their own pace
Blended Courses
- Online theory (frameworks, archetypes, storytelling) + strategic in-person workshops
- In-class sessions for brand identity co-creation, brand book and communication guidelines
- Personalized mentoring to implement brand positioning in your organization
- Combines flexible learning and collaborative strategic creativity
Frequently asked questions about Brand Positioning courses
What is brand positioning?
Brand positioning is the strategy that defines brand's identity, values and unique positioning in customers' minds. It includes brand identity, storytelling, value proposition and archetypes to differentiate and create emotional connection.
Who is a brand positioning course for?
It's for brand managers, marketing directors, entrepreneurs, founders and marketing teams who want to build distinctive brand identity, master storytelling and define strong competitive positioning.
What skills do you acquire with a brand positioning course?
You acquire skills in brand identity, strategic storytelling, brand archetypes, value proposition, competitive positioning, brand narrative, tone of voice and building brand books and communication guidelines.
Difference between brand positioning and brand identity?
Brand identity is the set of visual and verbal elements (logo, colors, tone of voice). Brand positioning is the overall strategy that defines how the brand positions itself versus competitors and in customers' minds. Positioning guides identity.
How do I choose the right brand positioning course?
With Tableda you receive 3 personalized proposals from certified providers specialized in branding and storytelling training. Compare frameworks taught, case studies, deliverables (brand book, positioning) and choose the ideal solution.