Negotiation and Persuasion Course
Master win-win negotiation techniques, persuasive communication and objection handling. Close profitable deals, negotiate contracts and influence decisions with effective strategies
Negotiation and Persuasion: Close Win-Win Agreements with Strategic Influence
Effective negotiation and persuasion are critical skills in every professional context: 84% of professionals negotiate weekly. This training course teaches you win-win negotiation techniques to create value, persuasive communication based on influence and reciprocity, objection handling with assertiveness. You'll learn negotiation frameworks (BATNA, ZOPA, Anchoring), deal closing strategies, Cialdini's influence techniques (reciprocity, scarcity, authority, consistency), negotiation preparation and real-time tactics. With realistic role-plays and business cases, you'll improve negotiation results by 40% and build lasting relationships.
Who this course is for
Benefits of Negotiation and Persuasion Training
Deals Closed +40%
Negotiate win-win agreements with persuasive techniques and objection handling, increasing deal closure by 40%
Contract Value +30%
Use BATNA, anchoring and negotiation strategies to maximize contract value and terms by 30%
Lasting Relationships +60%
Build agreements based on trust and reciprocity that generate long-term partnerships +60%
Negotiation and Persuasion Course Formats
Choose the format that best suits your team's needs
In-Person Training
- Realistic negotiation role-plays with feedback
- Deal closing and objection handling simulations
- BATNA and win-win strategy workshops
- Individual coaching on persuasive techniques
Live Online Training
- Interactive negotiation framework sessions
- Video analysis of real negotiations
- Breakout room deal simulations
- Negotiation preparation templates
Blended Training
- Persuasion techniques and BATNA theory online
- Complex negotiation role-plays in-person
- Negotiation toolkit platform with templates
- Critical deal coaching follow-up
Frequently Asked Questions - Negotiation and Persuasion
What are the fundamental frameworks for effective negotiation?
Three basics: BATNA (what you do if you don’t close), ZOPA (realistic agreement range), anchoring (first well‑reasoned proposal). Define walk‑away, estimate ranges, and prepare your anchor with data and comparables.
How to apply Cialdini's 6 principles of persuasion in negotiations?
Cialdini applied: reciprocity (small concession), scarcity (limited offer, no pressure), authority (proof and references), consistency (summarize commitments), liking (genuine empathy), social proof (similar cases). Use 1‑2 levers at a time, transparently.
How to handle difficult objections without losing the deal?
4 steps: listen fully, acknowledge the objection, explore causes and interests, propose a concrete solution (bundle, phases, alternatives). Keep calm and take notes: respect and control.
How to prepare a critical negotiation to maximize results?
Essential checklist: goals (target/acceptable/walk‑away), counterpart interests, levers and concessions, objective criteria (data/benchmarks), question plan and scenarios. Prepare docs and numbers: most results come from preparation.
What real-time negotiation tactics increase closing success?
Live: moderate mirroring, strategic silence after the offer, calibrated questions, alignment summaries, small‑step concessions. Avoid ultimatums: create options and keep flexibility.
How to build lasting relationships post-negotiation for future deals?
After signing: recap agreement and responsibilities, set touchpoints and metrics, celebrate the win‑win and monitor early signals. Ask for feedback and prepare the next phase: strong relationships lead to new deals.