Digital Marketing Course
Learn digital marketing strategies and tools to increase traffic, conversions and sales: SEO, Google Ads, social media marketing, email marketing and analytics. Compare the best training proposals for your marketing team.
What is a digital marketing course and why is it essential
A digital marketing course is a practical training program that teaches strategies and tools to promote brands, products and services online. It includes SEO (search engine optimization), SEM (Google Ads), social media marketing (Facebook, Instagram, LinkedIn), email marketing, content marketing, analytics and marketing automation.
This type of training is essential because digital marketing is the main customer acquisition channel: 60% of the customer journey is online, and companies that invest in digital marketing skills achieve 30-50% higher ROI compared to those relying only on external agencies.
Who is the digital marketing course for
The digital marketing course is designed for marketers and communicators who want to master digital tools and data-driven strategies, social media managers who manage campaigns on Facebook, Instagram and LinkedIn, entrepreneurs and founders who want to acquire customers online while reducing agency costs, sales and business developers who use LinkedIn and content marketing for lead generation, freelancers and professionals who want to promote their services.
It is particularly effective for companies that want to internalize marketing skills, reduce dependence on agencies and increase ROI on digital campaigns.
Concrete benefits for your company
Increased traffic and conversions
Teams trained in digital marketing increase qualified website traffic by 40-60%, optimize conversion funnels and lead generation, and improve conversion rates by up to 30%.
Improved advertising ROI
Skills in Google Ads, Facebook Ads and LinkedIn Ads allow you to reduce cost per acquisition (CPA) by 20-40%, increase ROAS (Return on Ad Spend) and optimize advertising budget in real-time.
Independence from external agencies
Internalizing digital marketing skills reduces agency costs by up to 50%, speeds up decision-making on campaigns and allows you to test and iterate strategies independently.
How to choose the most suitable format for your team
Here is a quick guide to choose the most effective format:
In-person course → ideal for:
- Marketing teams that need to align on digital strategies
- Hands-on workshops with Google Ads and Social campaign simulations
- Personalized coaching sessions on company use cases
- Cross-functional teams (marketing, sales, product) on customer journey
Online course → ideal for:
- Professionals who want to learn tools independently
- Preparation for Google Ads, Analytics, Facebook Blueprint certifications
- Limited budgets with access to videos, quizzes and campaign templates
- Continuous upskilling on new platforms (TikTok Ads, Pinterest)
Blended course → ideal for:
- Complete programs with online theory and hands-on in-person workshops
- Official certifications with final exams (Google, Facebook, HubSpot)
- Company marketing projects with mentoring and periodic follow-up
- Long training (8-12 weeks) with launching real campaigns
Frequently asked questions about Digital Marketing course
What is a digital marketing course?
A digital marketing course teaches strategies and tools to promote brands, products and services online. It includes SEO, Google Ads, social media marketing (Facebook, Instagram, LinkedIn), email marketing, content marketing, analytics and marketing automation.
Who is the digital marketing course for?
The course is aimed at marketers, social media managers, entrepreneurs, freelancers, communicators and anyone who wants to acquire customers online, increase visibility and sales. It does not require advanced technical skills.
What are the benefits of a digital marketing course for the company?
Benefits include: increased qualified website traffic, higher conversions and lead generation, improved ROI on advertising campaigns, strengthened brand awareness and online reputation, and internal skills to reduce dependence on external agencies.
What tools do you learn to use in a digital marketing course?
Courses cover Google Ads and Analytics, Facebook Business Manager, Instagram and LinkedIn Ads, SEO tools (SEMrush, Ahrefs), email marketing (Mailchimp, HubSpot), and automation platforms. Content is updated with the latest best practices.
Do you need technical experience to attend a digital marketing course?
No, most courses are designed for non-technical people. You learn to use user-friendly platforms and plan marketing strategies without programming. There are advanced courses for those who want to deepen analytics and automation.
How long does a digital marketing course last?
Duration varies from intensive 2-3 day workshops to complete 8-12 week programs. Certified courses (Google Ads, Facebook Blueprint) can last 4-8 weeks with weekly modules and project work.
Does the course include final certification?
Many providers issue certificates of participation. Some courses prepare for official certifications such as Google Ads Certification, Google Analytics Individual Qualification, Facebook Blueprint Certification, and HubSpot Content Marketing Certification.
How do I choose the right provider for the digital marketing course?
With Tableda you receive 3 personalized proposals from providers specialized in digital marketing training. Compare programs, focus (SEO, Ads, Social), use cases from your sector and choose the solution best suited to your business objectives.