Webinars for Retail: Why Multinationals Are Rethinking Them from Scratch

For years, retail training has relied on manuals, slides, repetitive e-learning, and standardized classroom sessions. Then came webinars, often seen as a "light" version of traditional training. But today, multinationals are starting to look at them differently. No longer just as a way to "transfer information," but as a real tool for branding, engagement, and building relationships with those who represent the brand every day at the point of sale.

Training retail staff means much more than explaining a product line: it means transmitting company culture, values, and identity. And doing it in an engaging way. Well-designed webinars achieve this, especially when they go beyond a frontal approach and include interactive experiences, concrete examples, successful storytelling, and real discussion moments.

More and more international companies are asking themselves: how can we turn a webinar from a formal moment into a memorable experience? The point is not just to "deliver training," but to build belonging. A brand that manages to make every store manager, every sales associate feel part of a shared narrative gains a real competitive advantage, even in the small daily gestures in the store.

That’s why formats are changing. Live quizzes, multi-voice mini talks, interactive columns, testimonials from those working on the field, and even light moments designed to strengthen cohesion are being experimented with. All integrated into a coherent digital ecosystem, where content doesn’t disappear but remains available, consultable, and updatable.

In this scenario, the platform hosting the event matters a lot: it must be smooth, curated, accessible from any device, and at the same time structured enough to allow follow-ups, tracking, and personalization.

Those designing and managing these moments today need tools that aren’t just simple "video containers," but real relational environments. Able to enhance every phase, from the first invitations to live interaction, up to the post-event.

That’s why realities like Tableda are becoming increasingly relevant: not only because they simplify technical organization, but because they allow transforming a training webinar into a curated, coherent, and measurable experience, with an impact that goes far beyond the live event.